They were grown men listening to Butthole Surfers and Frank Zappa. Vashtie Kola (often stylized as Va$htie) is an American music video director, filmmaker, artist, designer, creative consultant and disc jockey.2006: She was asked to re-vamp the company of Island Def Jam as director of creative services. A" Reid, president of Def Jam, said she would be "the one to keep the building cool, someone in tune with downtown cool and pop mainstream." That year Kola also started an monthly '90s party with her friend Oscar Sanchez called "1992".Playing only music from the late '80s and early '90s, the event brought out a mix of tastemakers and celebrities including Dave Chappelle, Jay-Z, Ne-Yo, Jermaine Dupri, Patrick Ewing, Redman, DJ Premier, The Clipse, Maxwell, Chanel Iman, Zoe Kravitz, Grand Puba, Lord Finesse, and Ki D Cu Di.
So Puma calls you and says, "Vashtie, we want you to design a clothing line for us." Then what? Twenty pages of inspiration, kind of like a mood board. Because keeping healthy on the inside is just as important as staying beautiful on the outside.”#Swoon. Leave me a comment and let me know what you think of my vegan girl crush.As a New York based director, filmmaker, artist, designer, creative consultant and DJ, Vashtie Kola is truly a renaissance woman.I only mention it because after seeing her circa 2003 I remember thinking: “Whoa that girl is dope! She’s not one of those precarious millennials who wakes up, proclaims they are a designer, photographer, DJ (insert any other hipster job title here), makes business cards on and starts introducing themselves as such before investing any time in learning or perfecting their new craft. She has worked as a creative consultant for Island Def Jam and Roc Nation, directed music videos by Justin Bieber and Kid Cudi, was the first woman to design a pair of Jordans, and has recently teamed up with Puma for a collabo with her own independent fashion brand, Violette New York.She also stars in a Showtime docuseries called 3AM, which “follows a cornucopia of drag queens, artists, escorts, and other insomniacs, all trying to turn fantasy into reality.”Check out the trailer…I really don’t know how mami does it all… Ok I’m sure she owes her success to much more than her diet, but that was my smooth way of mentioning she’s vegan, #YAS!She has cultivated the Downtown New York City scene for over a decade as a style icon, yet her curatorial outreach and influence spans worldwide.